About Us

ABOUT US

IQ Organic Solutions is an organic beauty brand offering a diverse range of skincare, haircare, and overall beauty solutions. Since 2019, the brand has been working to redefine the organic beauty market in Pakistan by developing products made with naturally infused ingredients and backed by scientific validation.

With a strong foundation under IQ Organic Solutions, we introduced IQ Beauty as a dedicated sub-brand, bringing together our specialized range of skincare, haircare, and beauty products under one focused beauty line.

IQ Beauty’s journey began with the launch of its first product in 2019. The products quickly gained appreciation from our target audience, including both men and women, for their carefully selected organic ingredients and skin- and hair-friendly formulations.

Behind this journey is the vision and dedication of our founder, *Bushra Iqbal*, whose commitment, hard work, and belief in the power of organic beauty laid the foundation for IQ Organic Solutions. What began as a leap of faith has grown into a brand trusted by customers seeking effective and naturally inspired beauty solutions.

Our products are clinically validated and registered with the Pakistan Council of Scientific and Industrial Research (PCSIR) and the Drug Regulatory Authority of Pakistan (DRAP), reflecting our commitment to quality, safety, and product standards.

At IQ Beauty, we believe you should feel good about what you use on your skin and hair. Our formulations combine naturally infused ingredients with carefully developed solutions designed to be gentle, effective, and suitable for different skin and hair types.

IQ Beauty — a beauty line by IQ Organic Solutions, created to bring nature and science together for better skin, hair, and beauty care.

WHY US:

Organic Skin and Hair Care | Organic and natural ingredients, no synthetic fragrances Eco-Friendly | MADE SAFE and Certified ingredients, non-Paraben, gluten-free that are Skin and Hair friendly

Ethical | Ensure cruelty-free, vegan, sustainable production and manufacturing

Feasible Price Range | PKR 1,500- PKR 7,000

MEET THE OWNER

IQ BEAUTY®- was founded by Bushra Iqbal. A motivated young entrepreneur, who found the need for natural and eco-friendly alternatives to chemicallyladen skin and hair care products. Bushra’s drive and devotion and her deep knowledge about natural ingredients and organically sourced products paved her way to produce organically processed product rather than endless toxic ingredients. Her passion to try natural ingredients and being fan of homemade ingredients drove her to take her hobby to a larger digital platform. Bushra faced plethora of challenges and a lot of low points in life including lack of finances and other resourceful support that limited her to build a potential digital recognition. But with all the courage she mustered up, and after multiple failed attempt including her letdown with YouTube channel, she laid the foundation of her online brand IQ Beauty in 2019 after name of her late father IQBAL who was also a enthusiastic human being in the same field.

Today, Bushra’s faith and hard work has drove her to enormous digital exposure in a short period of time. she has 35 products with 100 % positive feedback and by having a virtually strong presence of 83.5K Instagram followers. She has also participated in many TV morning shows including ARY, Hum Masala TV and TV One.

Bushra believes that everything can be accomplished when you remain steadfast with a purpose driven life. To aspiring entrepreneurs, Bushra offers this advice. “While, it is really significant to follow your passion and dedication, try to produce beyond the customer expectation and industry competitors. Al ways keep in mind that people admire to purchase brands and products that they emotionally connect to and that is socially acceptable, but if you go against this formula and your promised product and experience you have lost them. Live to do good, but compete as your product offering and customer experience are all that matter.

Vision statement

Committed to using organic ingredients to create high quality skincare solution IQ Organic solution is pure and simply made of nature’s best ingredients to restore beauty with ultimate quality

Mission

IQ Organic Solution aims to be market leading brand by ensuring complete satisfaction and well-being of clients. Our drive and strive to be better every day keep us going to win our customer’s heart by delivering them budget friendly yet quality products. We aim to diversify in organic product market without compromising quality

Goals

IQ pride itself on its versatile hair and skin product range of 35 assorted items and further seek these goals:

o We aim to be accessible around different geographical locations of Pakistan by offering high quality organic products at reasonable prices

o We have come a long way from 0 to unlimited followers and consumer base and we further seek rigorous market expansion making our products to be available to consumer through online retailing throughout country

o We aim to inspire other retailers online to walk by faith and devotion to win the market

o We are already enjoying best customer feedback with 4.5-5 stars rating happy clients telling the world how well we are doing. We further aim to sustain this position in market in future by retaining our production and selling standards

People

IQ organic solution aims to target different age groups of its country where its product promise to address skin and hair problems of all age groups i.e. 10 years to 40 years of ladies, gents and children. The economical and affordable pricing range has made it possible for people of different income groups to avail the benefits of IQ’s products. The founder of IQ Bushra Iqbal specifically highlights this point: “For me safety and well-being of my customer is on top of list. I meet so many people who are allergic to ingredients or fear applying too many chemicals on their face/hair. They don’t trust beauty companies to protect them. Therefore, my mission is to surround my customers with natural organic products that are pure and skin-friendly products.